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This description is computer scanned from this postcard. =====================================================
THE LARGEST NEON ILLUMINATED SIGN IN THE SOUTH So Grapper 0A3658 JEFFERSON HOTEL FERRIS PARK PLAZA DALLAS, TEXAS
THE SOUTH'S LARGEST NEON SIGN- shown atop Jefferson Hotel-photo on opposite side; constructed by Texlite Electric Sign Co., Inc., Dallas. Length 82 ft., height 34 ft., height of letters 16 ft. and 10 ft.; contains 650 ft. of 18 Mm. Neon tubing. Sign can be seen for many miles and easily read at 1½ miles. It is one of the largest illuminated signs in the entire United States. STELLMACHER& CLARK, INC., PRINTERS, DALLAS - POST CARD PLACE ONE CENT STAMP HERE
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